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Over the past decade, researchers from different academic disciplines have paid increasing attention to the productivity of online environments. The ethical underpinnings of research in such settings, however, remain contested and often controversial. As traditional debates have been reignited by the need to respond to the particular characteristics of technologically-mediated environments, researchers have entered anew key debates regarding the moral, legal and regulative aspects of research ethics. A growing trend in this work has been towards the promotion of localized and contextualized research ethics – the suggestion that the decisions we make should be informed by the nature of the environments we study and the habits/expectations of participants within them. Despite such moves, the relationship between the empirical, theoretical and methodological aspects of Internet research ethics remains underexplored. Drawing from ongoing sociological research into the practices of media cultures online, this book provides a timely and distinctive response to this need.This book explores the relationship between the production of ethical stances in two different contexts: the ethical manoeuvring of participants within online media-fan communities and the ethical decision-making of the author as Internet researcher, manoeuvring, as it were, in the academic community. In doing so, the book outlines a reflexive framework for exploring research ethics at different levels of analysis; the empirical settings of research; the theoretical perspectives which inform the researcher’s objectification of the research settings; and the methodological issues and practical decisions that constitute the activity as research. The analysis of these different levels develops a way of thinking about ethical practice in terms of stabilizing and destabilizing moves within and between research and researched communities. The analysis emphasizes the continuities and discontinuities between both research practice and online media-fan activity, and social activity in on and offline environments.
If you’ve ever searched the web for information and wondered what’s going on behind that query box, I recommend you read Web Dragons. It puts Internet search engines in contextpart of a legacy of information access dating back thousands of years. It explains in plain language how search engines work, and points out potential pitfalls that thoughtful searchers should consider. Web Dragons is clear and engaging. Given the amount of time and trust we all invest in search engines, if you pay attention to the web I highly recommend redirecting some of that attention to this book. –Craig Nevill-Manning, Engineering Director, Google Search technology is changing the way people understand and interact with the world. Web Dragons takes a revealing look at the evolution of search and how it will shape the future of information technology. –Prabhakar Raghavan, Head of Yahoo! Research Witten, Gori and Numerico steadily bring the web into sharper and sharper focus. A daunting expanse is revealed to have structure. The structure enables the knowledgeable to navigate it to their benefit and allows the unscrupulous or careless to create pitfalls and traps. Search engines will be critical tools for most people living today. What could be more important than understanding how these technologies work and where they are going? –Jonathan Grudin, Microsoft Research In the eye-blink that has elapsed since the turn of the millennium, the lives of those of us who work with information have been utterly transformed. Pretty well all we need to know is on the web; if not today, then tomorrow. Its where we learn and play, shop and do business, keep up with old friends and meet new ones. What makes it possible for us to find the stuff we need to know? Search engines. Search enginesweb dragonsare the portals through which we access societys treasure trove of information. How do they stack up against librarians, the gatekeepers over centuries past? What role will libraries play in a world whose information is ruled by the web? How is the web organized? Who controls its contents, and how do they do it? How do search engines work? How can web visibility be exploited by those who want to sell us their wares? Whats coming tomorrow, and can we influence it? We are witnessing the dawn of a new era, starting right nowand this book shows you what it will look like and how it will change your world. Do you use search engines every day? Are you a developer or a librarian, helping others with their information needs? A researcher or journalist for whom the web has changed the very way you work? An online marketer or site designer, whose career exists because of the web? Whoever you are: if you care about information, this book will open your eyesand make you blink. About the authors: Ian H. Witten is professor of computer science at the University of Waikato, where he directs the New Zealand Digital Library research project. He has published widely on digital libraries, machine learning, text compression, hypertext, speech synthesis and signal processing, and computer typography. A fellow of the ACM, he has written several books, including How to Build a Digital Library (2002) and Data Mining (2005), both from Morgan Kaufmann. Marco Gori is professor of computer science at the University of Siena, where he leads the artificial intelligence research group. He is the Chairman of the Italian Chapter of the IEEE Computational Intelligence Society, a fellow of the IEEE and of the ECCAI, and former President of the Italian Association for Artificial Intelligence. Teresa Numerico teaches network theory and communication studies at the University of Rome 3, and is a researcher in Philosophy of Science at the University of Salerno. Previously she was employed as a business development and marketing manager for various media companies, including the Italian branch of Turner Broadcasting System (CNN and Cartoon
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