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The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both marketing applications and theoretical foundations, thus providing a good balance between theory and practice. Rather than just merely descriptive the approach is analytical and managerial.
Normative reasons are reasons to do and believe things. Intellectual inquiry seems to presuppose their existence, for we cannot justifiably conclude that we exist; that there is an external world; and that there are better and worse ways of investigating it and behaving in it, unless there are reasons to do and believe such things. But just what in the world are normative reasons? In this book a case will be made for believing normative reasons are favouring relations that have a single, external source, filling this significant gap in the literature in an area within contemporary philosophy that has quickly grown in prominence. Providing a divine command metanormative analysis of normative reasons on entirely non-religious grounds, its arguments will be relevant to both secular and non-secular audiences alike and will address key issues in meta-ethics, evolutionary theory – especially evolutionary debunking threats to moral reasons and the normative more generally – and epistemology. .
Derived from Thomas Nagel’s Locke Lectures, Equality and Partiality proposes a nonutopian account of political legitimacy, based on the need to accommodate both personal and impersonal motives in any credible moral theory, and therefore in any political theory with a moral foundation. Within each individual, Nagel believes, there is a division between two standpoints, the personal and the impersonal. Without the impersonal standpoint, there would be no morality, only the clash, compromise, and occasional convergence of individual perspectives. It is because a human being does not occupy only his own point of view that each of us is susceptible to the claims of others through private and public morality. Political systems, to be legitimate, must achieve an integration of these two standpoints within the individual. These ideas are applied to specific problems such as social and economic inequality, toleration, international justice, and the public support of culture. Nagel points to the problem of balancing equality and partiality as the most important issue with which political theorists are now faced.
ما از اخلاق چه انتظاری داریم؟ این سوال شاید تاحدودی برای عموم مردم و یا متخصصان این رشته قابل پاسخ باشد؛ اینکه خوب بودن را به ما بیاموزد و در تنظیم روابط فردی م...
جشن کتاب تهران به ایستگاه سی و یکم رسیده است. حال و احوال نشر کتاب خوب نیست و باید فرهنگدوستان را به خرید و هدیه دادن کتاب ترغیب نمود. خانه اخلاقپژوهان جوان ب...
بنیاد کتابهای اخلاق اسلامی عمدتا پالایش جان از آلودگیها و آراستن آن به زیباییها است. اندیشه محوری این قبیل کتابها آن است که انسان فعلی آنی نیست که باید باشد...
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