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The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both marketing applications and theoretical foundations, thus providing a good balance between theory and practice. Rather than just merely descriptive the approach is analytical and managerial.
Over the past twenty-five years, Thomas Nagel has played a major role in the philosophico-biological debate on subjectivity and consciousness. This extensive collection of published essays and reviews offers Nagel’s opinionated views on the philosophy of mind, epistemology, and political philosophy, as well as on fellow philosophers like Freud, Wittgenstein, Rawls, Dennet, Chomsky, Searle, Nozick, Dworkin, and MacIntyre.
Since its first publication in 1945? Lord Russell’s A History of Western Philosophy has been universally acclaimed as the outstanding one-volume work on the subject — unparalleled in its comprehensiveness, its clarity, its erudition, its grace and wit. In seventy-six chapters he traces philosophy from the rise of Greek civilization to the emergence of logical analysis in the twentieth century. Among the philosophers considered are: Pythagoras, Heraclitus, Parmenides, Empedocles, Anaxagoras, the Atomists, Protagoras, Socrates, Plato, Aristotle, the Cynics, the Sceptics, the Epicureans, the Stoics, Plotinus, Ambrose, Jerome, Augustine, Benedict, Gregory the Great, John the Scot, Aquinas, Duns Scotus, William of Occam, Machiavelli, Erasmus, More, Bacon, Hobbes, Descartes, Spinoza, Leibniz, Locke, Berkeley, Hume, Rousseau, Kant, Hegel, Schopenhauer, Nietzsche, the Utilitarians, Marx, Bergson, James, Dewey, and lastly the philosophers with whom Lord Russell himself is most closely associated — Cantor, Frege, and Whitehead, co-author with Russell of the monumental Principia Mathematica.
This book is a systematic and constructive treatment of a number of traditional issues at the foundations of ethics. These issues concern the objectivity of ethics, the possibility and nature of moral knowledge, the relationship between the moral point of view and a scientific or naturalist world-view, the nature of moral value and obligation, and the role of morality in a person’s rational lifeplan. In striking contrast to traditional and more recent work in the field, David Brink offers an integrated defense of the objectivity of ethics.
Programs of ethical relativism notoriously face two great difficulties: 1) how can they account for our need to make ethical judgements about other groups and individuals with whom we come into conflict? and 2) how can they allow for us to criticize the group, set of desires, etc. to which our ethical norms are said to be relative? “Integrity and Moral Relativism develops a moderate version of cultural relativism that can answer these questions. After examining and defending the notion of a “world-picture,” and of incommensurable differences across world-pictures, the book brings its theoretical framework together with the history of anthropology to argue that a culture is indeed the appropriate expression of a world picture. It then draws on literary, philosophical and historical resources to illustrate the way in which Western society, specifically, contains traditions distinguishing legitimate cross-cultural judgment, and legitimate from illegitimate cultural self-criticism. As long as there is a language for these possibilities, an individual can see ethics as culturally based without compromising his or her integrity.
ما از اخلاق چه انتظاری داریم؟ این سوال شاید تاحدودی برای عموم مردم و یا متخصصان این رشته قابل پاسخ باشد؛ اینکه خوب بودن را به ما بیاموزد و در تنظیم روابط فردی م...
جشن کتاب تهران به ایستگاه سی و یکم رسیده است. حال و احوال نشر کتاب خوب نیست و باید فرهنگدوستان را به خرید و هدیه دادن کتاب ترغیب نمود. خانه اخلاقپژوهان جوان ب...
بنیاد کتابهای اخلاق اسلامی عمدتا پالایش جان از آلودگیها و آراستن آن به زیباییها است. اندیشه محوری این قبیل کتابها آن است که انسان فعلی آنی نیست که باید باشد...
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