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The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both marketing applications and theoretical foundations, thus providing a good balance between theory and practice. Rather than just merely descriptive the approach is analytical and managerial.
Short but philosophically rich, and written with impressive precision and intellectual candour, ‘Ethics’ is a minor classic which repays careful study. This edition includes Moore’s essay ‘The Nature of Moral Philosophy’ as well as editorial notes, an introduction, and a guide to further reading.
This volume analyzes concepts of nature and ‘the natural’ in discussions of biotechnology with four broad concerns in mind. First, it surveys the recent history of biotechnology debates and identifies characteristic reactions and approaches to new biotechnological developments that invoke appeals to nature. Second, it analyzes concepts of nature and ‘the natural’ as they are invoked and interpreted in five characteristic modes of discourse; viz., spirituality and religion, philosophy, science and medicine, law and economics, and aesthetics. Third, it identifies a core cluster of ontological, epistemological, moral, and aesthetic questions that arise in conversations about nature as normative. Fourth, it highlights the findings of each of the five chapters, identifies areas of contrast and commonality, and identifies areas for further research.
ما از اخلاق چه انتظاری داریم؟ این سوال شاید تاحدودی برای عموم مردم و یا متخصصان این رشته قابل پاسخ باشد؛ اینکه خوب بودن را به ما بیاموزد و در تنظیم روابط فردی م...
جشن کتاب تهران به ایستگاه سی و یکم رسیده است. حال و احوال نشر کتاب خوب نیست و باید فرهنگدوستان را به خرید و هدیه دادن کتاب ترغیب نمود. خانه اخلاقپژوهان جوان ب...
بنیاد کتابهای اخلاق اسلامی عمدتا پالایش جان از آلودگیها و آراستن آن به زیباییها است. اندیشه محوری این قبیل کتابها آن است که انسان فعلی آنی نیست که باید باشد...
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