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A top Fortune 500 sales trainer shows how to transform the ugly truth into beautiful sales No Lie–Truth Is the Ultimate Sales Tool introduces salespeople to a powerful new approach to winning customers’ trust instantly and selling more, more, more. Drawing upon his years of experience training sales forces at Xerox, American Express, PepsiCo, Verizon, and other top shops worldwide, guru Barry Maher explains why the most effective salespeople know how to transform their product or service’s negatives into positive selling points, or even bragging points. Using fascinating and instructive real-world examples, he describes six proven strategies that let readers: Win customer trust, instantly, by telling the whole truth about a product Use that trust to transform a negative into a powerful selling point Compare a product’s shortcomings with a competitor’s advantages and come out on top Convince potential customers that a product’s negatives translate into greater success and satisfaction
Mark Sagoff draws on the last twenty years of debate over the foundations of environmentalism in this comprehensive revision of The Economy of the Earth. Posing questions pertinent to consumption, cost-benefit analysis, the normative implications of neo-Darwinism, the role of the natural in national history, and the centrality of the concept of place in environmental ethics, he analyzes social policy in relation to the environment, pollution, the workplace, and public safely and health. Sagoff distinguishes ethical from economic questions and explains which kinds of concepts, arguments, and processes are appropriate to each.
How can we improve our ethical beliefs? How great are our capacities for moral improvement? What constitutes a good life? What role can philosophy play in answering these questions? In this important new book, one of our leading moral philosophers looks at central issues of ethics and emerges with the fullest and most elegant account of his fundamental ethical theory. James Griffin examines influential schools of ethical thought and finds deontology, virtue ethics, and most forms of utilitarianism to be overly ambitious. He argues that ethics cannot be what philosophers in these traditions expect because agents cannot be what the philosophies need them to be. Clear, compelling, and original, this new account of ethics will be of interest to anyone concerned with thinking about values: not only philosophers but legal, political, and economic theorists as well.
ما از اخلاق چه انتظاری داریم؟ این سوال شاید تاحدودی برای عموم مردم و یا متخصصان این رشته قابل پاسخ باشد؛ اینکه خوب بودن را به ما بیاموزد و در تنظیم روابط فردی م...
جشن کتاب تهران به ایستگاه سی و یکم رسیده است. حال و احوال نشر کتاب خوب نیست و باید فرهنگدوستان را به خرید و هدیه دادن کتاب ترغیب نمود. خانه اخلاقپژوهان جوان ب...
بنیاد کتابهای اخلاق اسلامی عمدتا پالایش جان از آلودگیها و آراستن آن به زیباییها است. اندیشه محوری این قبیل کتابها آن است که انسان فعلی آنی نیست که باید باشد...
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