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بایگانی‌های 978-1620490334 - خانه اخلاق پژوهان جوان
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No Lie—Truth Is the Ultimate Sales Tool

by Barry Maher

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Subject: Marketing, Sales Promotion, Selling,

A top Fortune 500 sales trainer shows how to transform the ugly truth into beautiful sales No Lie–Truth Is the Ultimate Sales Tool introduces salespeople to a powerful new approach to winning customers’ trust instantly and selling more, more, more. Drawing upon his years of experience training sales forces at Xerox, American Express, PepsiCo, Verizon, and other top shops worldwide, guru Barry Maher explains why the most effective salespeople know how to transform their product or service’s negatives into positive selling points, or even bragging points. Using fascinating and instructive real-world examples, he describes six proven strategies that let readers: Win customer trust, instantly, by telling the whole truth about a product Use that trust to transform a negative into a powerful selling point Compare a product’s shortcomings with a competitor’s advantages and come out on top Convince potential customers that a product’s negatives translate into greater success and satisfaction

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Mythomanias: The Nature of Deception and Self-Deception

by Michael S. Myslobodsky

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Subject: Deception, Delusions - Psychology, Denial (Psychology), Lying,

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EXPECTATIONS OF MORALITY

by Gregory Mellema

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Subject: Ethics,

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Reasoning Practically

by Edna Ullmann-Margalit

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Subject: Practice (Philosophy) - Congresses, Reasoning - Congresses,

“When we act, our reason is slave to our passions, said Hume. And the two questions, according to Kant, that a philosopher should address are, What can I know? and What am I to do? The essays collected by editor Edna Ullmann-Margalit in Reasoning Practically address the often elusive link between reason, or theory, and practice, or action.

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WORST CASE BIOETHICS

by George J. Annas

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Subject: Medical Care - United States, Medical Ethics/ United States, Public Health - United States,

Bioethics, still in its infancy, is routinely called on by the government to provide political cover for controversial public health decisions involving the life and death of Americans. Doomsday or worst-case scenarios are often at the heart of these biopolitical decisions. A central feature of science fiction, these scenarios can impart useful insights. But worst-case scenarios, like Frankenstein’s monster, can also be unpredictably destructive, undermining both preparedness and the very values bioethics seeks to promote. Discovering a new flu strain, for example, leads immediately to visions of the 1918 flu pandemic, the worst in human history. Likewise, a “ticking time bomb” scenario leads to the use of physicians for torture, and he all purpose worst case charge of “socialism” threatens to derail meaningful healthcare reform. In Worst Case Bioethics George Annas employs contemporary disputes involving death and disaster to explore the radical changes underway in public health practice, the application of constitutional law to medicine, and human rights discourse to promote human health and wellbeing. Worst-case scenarios, especially worst-case bioethics scenarios, distort debate, limit options, rationalize human rights abuses, and undermine equality and social justice. It is, nonetheless, possible to temper worst-case scenarios in ways that promote both the development of a meaningful American bioethics, and a life and liberty affirming global health and human rights movement. Written at the intersection of law, bioethics, public health, and human rights, Worst Case Bioethics will interest not only bioethicists but scholars in public health, public policy, and human rights law, as well as members of the public who want to participate in these policy debates. Written at the intersection of law, bioethics, public health, and human rights, Worse Case Bioethics will interest not only bioethicists but scholars in public health, public policy, and human rights law.

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