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بایگانی‌های Paul Levinson - خانه اخلاق پژوهان جوان
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No Lie—Truth Is the Ultimate Sales Tool

by Barry Maher

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Subject: Marketing, Sales Promotion, Selling,

A top Fortune 500 sales trainer shows how to transform the ugly truth into beautiful sales No Lie–Truth Is the Ultimate Sales Tool introduces salespeople to a powerful new approach to winning customers’ trust instantly and selling more, more, more. Drawing upon his years of experience training sales forces at Xerox, American Express, PepsiCo, Verizon, and other top shops worldwide, guru Barry Maher explains why the most effective salespeople know how to transform their product or service’s negatives into positive selling points, or even bragging points. Using fascinating and instructive real-world examples, he describes six proven strategies that let readers: Win customer trust, instantly, by telling the whole truth about a product Use that trust to transform a negative into a powerful selling point Compare a product’s shortcomings with a competitor’s advantages and come out on top Convince potential customers that a product’s negatives translate into greater success and satisfaction

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The Second-Person Standpoint

by Stephen L. Darwall

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Subject: Authority, Ethics, Responsibility,

Why should we avoid doing moral wrong? The inability of philosophy to answer this question in a compelling manner–along with the moral skepticism and ethical confusion that ensue–result, Stephen Darwall argues, from our failure to appreciate the essentially interpersonal character of moral obligation. After showing how attempts to vindicate morality have tended to change the subject–falling back on nonmoral values or practical, first-person considerations–Darwall elaborates the interpersonal nature of moral obligations: their inherent link to our responsibilities to one another as members of the moral community.As Darwall defines it, the concept of moral obligation has an irreducibly second-person aspect; it presupposes our authority to make claims and demands on one another. And so too do many other central notions, including those of rights, the dignity of and respect for persons, and the very concept of person itself. The result is nothing less than a fundamental reorientation of moral theory that enables it at last to account for morality’s supreme authority–an account that Darwall carries from the realm of theory to the practical world of second-person attitudes, emotions, and actions.

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Integrity in the Public and Private Domains

by A. Montefiore

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Subject: Integrity, Professional Ethics,

Integrity in the Private and Public Domains explores the issue of public and private integrity in politics, the media, health, science, fund-raising, the economy and the public sector. Over twenty essays by well-known figures such as Amelie Rorty, David Vines, the late Hugo Gryn, Alan Montefiore and Hilary Lawson present a compelling insight into debates over integrity today. A key chapter of the book concerns the highly publicised donation to Oxford University by Gert-Rudolf Flick, an issue which attracted wide media attention by raising questions of fund-raising and the holocaust.

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The Ethics of G. E. Moore: A New Interpretation

by John Hill

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Subject: Ethics,

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نتایج برای : Paul Levinson
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