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Screenwriting With a Conscience: Ethics for Screenwritersis for screenwriters who care deeply about what they write; who are aware that movie images matter and can influence audiences; and who want to create meaningful screenplays that make powerful statements while entertaining and winning over audiences. A user-friendly guide to ethical screenwriting, this book makes the case that social responsibility is endemic to public art while it emphatically champions First Amendment rights and condemns censorship. In this dynamic and practical volume, author Marilyn Beker provides methods for self-assessment of values, ideas, and ethical stances, and demonstrates the application of these values to the development of plot, character, and dialogue. Screenwriters are introduced to ethical decision making models and shown–through specific film examples–how they can be utilized in plot and character development. In addition, specific techniques and exercises are supplied to help screenwriters determine the difference between “good” and “evil,” to write realistic and compelling characters based on this determination, and to present “messages” and write dialogue powerfully without preaching. This book also puts forth a livable work philosophy for dealing with the ethics of the screenwriting business, and presents a viable personal philosophy for surviving in the screenwriting world. Screenwriting With a Conscience: Ethics for Screenwritersis an indispensible, dynamic guide for the ethics-conscious screenwriter. It is intended for screenwriters at the student and professional level, and is appropriate for beginning to graduate screenwriting courses in film and English programs, and for film courses dealing with Ethics in the Media.
A top Fortune 500 sales trainer shows how to transform the ugly truth into beautiful sales No Lie–Truth Is the Ultimate Sales Tool introduces salespeople to a powerful new approach to winning customers’ trust instantly and selling more, more, more. Drawing upon his years of experience training sales forces at Xerox, American Express, PepsiCo, Verizon, and other top shops worldwide, guru Barry Maher explains why the most effective salespeople know how to transform their product or service’s negatives into positive selling points, or even bragging points. Using fascinating and instructive real-world examples, he describes six proven strategies that let readers: Win customer trust, instantly, by telling the whole truth about a product Use that trust to transform a negative into a powerful selling point Compare a product’s shortcomings with a competitor’s advantages and come out on top Convince potential customers that a product’s negatives translate into greater success and satisfaction
We live our lives through our emotions, writes Robert Solomon, and it is our emotions that give our lives meaning. What interests or fascinates us, who we love, what angers us, what moves us, what bores us–all of this defines us, gives us character, constitutes who we are. In True to Our Feelings, Solomon illuminates the rich life of the emotions–why we don’t really understand them, what they really are, and how they make us human and give meaning to life. Emotions have recently become a highly fashionable area of research in the sciences, with brain imaging uncovering valuable clues as to how we experience our feelings. But while Solomon provides a guide to this cutting-edge research, as well as to what others–philosophers and psychologists–have said on the subject, he also emphasizes the personal and ethical character of our emotions. He shows that emotions are not something that happen to us, nor are they irrational in the literal sense–rather, they are judgements we make about the world, and they are strategies for living in it. Fear, anger, love, guilt, jealousy, compassion–they are all essential to our values, to living happily, healthily, and well. Solomon highlights some of the dramatic ways that emotions fit into our ethics and our sense of the good life, how we can make our emotional lives more coherent with our values and be more “true to our feelings” and cultivate emotional integrity. The story of our lives is the story of our passions. We fall in love, we are gripped by scientific curiosity and religious fervor, we fear death and grieve for others, we humble ourselves in envy, jealousy, and resentment. In this remarkable book, Robert Solomon shares his fascination with the emotions and illuminates our passions in an exciting new way.
ما از اخلاق چه انتظاری داریم؟ این سوال شاید تاحدودی برای عموم مردم و یا متخصصان این رشته قابل پاسخ باشد؛ اینکه خوب بودن را به ما بیاموزد و در تنظیم روابط فردی م...
جشن کتاب تهران به ایستگاه سی و یکم رسیده است. حال و احوال نشر کتاب خوب نیست و باید فرهنگدوستان را به خرید و هدیه دادن کتاب ترغیب نمود. خانه اخلاقپژوهان جوان ب...
بنیاد کتابهای اخلاق اسلامی عمدتا پالایش جان از آلودگیها و آراستن آن به زیباییها است. اندیشه محوری این قبیل کتابها آن است که انسان فعلی آنی نیست که باید باشد...
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