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بایگانی‌های A.E. Taylor - خانه اخلاق پژوهان جوان
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PLATO’S REPUBLIC

by R.C. Cross

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Subject: ,

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digital mcluhan

by Paul Levinson

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Subject: Mass Media, McLuhan, McLuhan, Marshall, Science / Philosophy & Social Aspects,

Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan’s ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium.Paul Levinson examines why McLuhan’s theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan’s work to understand the global village in the digital age.

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Ethics for Journalists

by Richard Keeble

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Subject: Journalistic Ethics,

Ethics for Journalists tackles many of the issues which journalists face in their everyday lives – from the media’s supposed obsession with sex, sleaze and sensationalism, to issues of regulation and censorship. Its accessible style and question and answer approach highlights the relevance of ethical issues for everyone involved in journalism, both trainees and professionals, whether working in print, broadcast or new media.Ethics for Journalists provides a comprehensive overview of ethical dilemmas and features interviews with a number of journalists. Presenting a range of imaginative strategies for improving media standards and supported by a thorough bibliography and a wide ranging list of websites.

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Subtlety of Emotions

by Aaron Ben-Ze'ev

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Subject: Affect (Psychology), Emotions, Mood (Psychology),

Why do we cry at the movies? What is the best way to manage destructive feelings such as jealousy? Although emotions pervade our lives, their nature, causes, and effects have only recently been studied by social scientists and philosophers. Despite growing scientific interest in the subject, empirical findings have not yet caught up with our intuitive knowledge. In this book Aaron Ben-Ze’ev carries out what he calls “a careful search for general patterns in the primeval jungle of emotions.” In an engaging, informal style he draws on a variety of theoretical approaches and popular sources to produce a coherent account of emotions in all their subtlety. All of the ideas are illustrated with examples drawn from everyday life.The book is organized into two parts. The first presents an overall conceptual framework for understanding emotions. It looks at the typical characteristics and components of emotions, distinguishes emotions from other affective phenomena, classifies the emotions, and covers such related issues as emotional intelligence, regulating emotions, and emotions and morality. The second part discusses individual emotions, including envy, jealousy, pleasure-in-others’-misfortune, pity, compassion, anger, hate, disgust, love, sexual desire, happiness, sadness, pride, regret, and shame. The text is laced with insightful and often amusing quotations from sources ranging from Mae West to Montesquieu.

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No Lie—Truth Is the Ultimate Sales Tool

by Barry Maher

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Subject: Marketing, Sales Promotion, Selling,

A top Fortune 500 sales trainer shows how to transform the ugly truth into beautiful sales No Lie–Truth Is the Ultimate Sales Tool introduces salespeople to a powerful new approach to winning customers’ trust instantly and selling more, more, more. Drawing upon his years of experience training sales forces at Xerox, American Express, PepsiCo, Verizon, and other top shops worldwide, guru Barry Maher explains why the most effective salespeople know how to transform their product or service’s negatives into positive selling points, or even bragging points. Using fascinating and instructive real-world examples, he describes six proven strategies that let readers: Win customer trust, instantly, by telling the whole truth about a product Use that trust to transform a negative into a powerful selling point Compare a product’s shortcomings with a competitor’s advantages and come out on top Convince potential customers that a product’s negatives translate into greater success and satisfaction

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نتایج برای : A.E. Taylor
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