For courses in Business Ethics or Business and Society. Scholarly and well-researched, this unique exploration of the values, ethics, and beliefs of American business begins with the history of the free market system; explains how the values of the organization can influence the values of the individual; and helps students discover their own personal values and goals. Drawing on insights from moral philosophy, economics, social history, psychology, and sociology, it presents both traditional business values and the contemporary challenges to these values, and offers comparisons from a global perspective.